brand checklist, now free

branding, simplified.in minutes, not months.

Instant results after completing a 20-minute questionnaire.

brands that use our methodology

  • FlexKeeper
  • Autograph Collection Hotels
  • Peet's Coffee
  • Frangelico
  • Campari
  • collective solutions
  • think native
  • Kombucha Cocktails
  • Mumm Napa
  • JourneySpark Consulting
  • matchmaking.com
  • Security Plus Federal Credit Union
  • Cove Brewery
  • Bainbridge Companies
  • Greystar
  • Media Components
  • Insomnia.Club
  • The Flamingo House
  • Swinton Pickleball
  • Boca Save Our Beaches
  • PupCuterie Boards
  • LeaseUp
  • homegame app

skin the brand starter kit with your look

pair your logo, your fonts, your colors with our methodology

white-label now

take their word for it.

  • Hana, an art director, speaking to camera in a white t-shirt

    hana ostapchuk, art director

  • Zach in a striped sweater and headphones working at a laptop in front of a patterned wall

    zach epstein, founder of home game sports app

  • Kim in a blue shirt drawing on a tablet beside a laptop

    kim, freelancer

  • Rachel and Marisa standing together in a living room

    rachel & marisa, co-founders of cryo clubhouse

brand book

/ˈbrand ˌbo͝ok/noun
1.A single document that holds the foundation for your brand, ensuring you're always consistent in how your brand shows up to the world.
Printed pages of a Brand Book fanned across a white table, one black cover on top

coffee to concept.

your brand is already in your head. let's get it out.

Turn your ideas, story, and vision into clarity. Answer a few simple questions, then watch your brand come to life in your own Brand Book.

no back and forth. no months of work. no guessing.

The branding you need. Without the cost you expect.

The problem is not your product. People around you are just confused. In 20-minutes before you finish your coffee, you'll thank us.

say “no” to breaking the bank

$10,000

for

$197

was $10,000, now $197

The branding you need. Without the cost you expect.

branding for all skill levels.

Open Brand Book spread showing a brand overview page

a brand in 20 minutes.

Our easy-to-use brand-building engine provides you with a toolkit to map out your brand in minutes rather than months.

Your Brand Kit gives you everything you need to bring your brand to life with clarity and consistency—from the fonts and colors you use to your imagery style, messaging, key phrases, and brand story. It's all thoughtfully organized into one easy-to-use PDF: your Brand Book.

what's inside your brand book

  • Brand Intro
  • Brand Story
  • Hero Brand Statements
  • Mission Statement
  • Core Values
  • Brand Positioning
  • Purpose
  • Brand Promise
  • Key Offerings
  • Unique Selling Point
  • Brand Education
  • Tagline
  • Brand Voice
  • Brand Aesthetic
  • Photo Moodboard
  • Brand Messaging
  • Fonts
  • Font Usage (Headline, Sub Headline, Copy)
  • Hero Color
  • Color Palette
  • Color Codes and Usage
  1. 10 seconds

    sign up

  2. 20 minutes

    take the survey

  3. 1 second

    submit your answers

  4. immediately

    expert branding engine processes your answers

  5. 10 seconds

    download your brand book

  • "It totally captures our brand essence - who we are and what we built."

    Zach Epstein

    zack epstein, founder of home game sports app

  • "Just finished the Brand Starter Kit. It was SO easy and so fast. It took me 20 minutes."

    tori jensen, nurse / dietician and wellness coach

  • "This brand book nailed years of what I have been trying to say. It organized my thoughts in a way that made me confident to share my idea with potential investors."

    Shannon, smiling, with long curly hair and a cream shirt

    shannon sanguinneti, neuroscience translator

  • "Spent weeks trying to name my brand. Spent minutes with Brand Starter Kit and had a Brand Book that fast-tracked picking the perfect name and logo. Total game-changer."

    JJ, smiling outdoors in a striped polo shirt

    jj bujalski, founding partner, leaseup team

  • "We were just looking through the Brand Book and we are obsessed!!!"

    Rachel and Marisa

    rachel & marisa, co-founders of cryo clubhouse

see more testimonials

why do you need a brand book?

Use this foundational guide many ways from building your brand to sharing it with the world.

Here are a few ways to use this toolkit:

  • internal team alignment
  • hiring
  • external messaging
  • website copy
  • social media language
  • marketing material
  • pitch deck
  • press kit
  • consistency across all platforms

do you need branding in minutes not months?

our founder story

the napkin idea that started it all.

Brand Starter Kit is concepted, owned and operated by two designer storytellers with decades spent branding companies of all sizes. We built it to give every brand the same head start our agency clients got.